BETTER TASTE BEGINS ON THE FARM Yes, better taste begins with fine tobacco and LUCKIES TASTE BETTER! Yes, better than anyone, can appreciate the fact that better taste in all things grown begins on the farm. Luckies better taste begins with the fine, light, mild tobacco for which they are famous. L.S./M.F.T. — Lucky Strike Cigarettes means fine tobacco. Yes, Luckies taste better because they’re made of the tobacco and they’re made better. So, Be Happy—Go Lucky! Cleaner….Fresher….Smoother!