BAT leaves F1

Brazilian Grand Prix will be the last race not only for Schumacher, Cosworth and Michelin. SE Brazil will be the last race for the company and its VAT brands Lucky Strike Cigarettes and 555.

Already in the red circle next season, the last eight years assotsiirovavshiysya with BAR, and then - with Honda, will disappear from the "Great Circus". This decision was made largely in response to rampant ban on tobacco advertising on most routes Championship World. In honor of that sad event during his last Grand Prix race car team logos on Honda will be fitting occasion pretend to be exact - the caption: Last Blast (last exhaled), Bye Bye, Good Bye, Tchau Tchau and Racing Forever…

In Formula-1 Lucky Strike Cigarettes brand first appeared in the late 60 - x. True, at first "tabachniki participated only in the South African F1 Championship, only a few years later, along with Dave Charlton, coming in the World Championship. In 1997 VAT mediated by Craig Pollak bought Tyrrell team, which a year later renamed in British American Racing or BAR. The draft was not very good - scandalous reputation, a few podiums, internal strife, and that's it. Eventually, the VAT last year sold the remaining 55% stake in the company Honda team, and this season has been spent as a sponsor Front, and not the owner.

"We are very proud of the achievements of the team and we wish her every success in the future, but our time in the Formula-1 over. public opinion opposed to Formula-1 sponsirovalas tobacco companies. We have listened to their views and agreed. now and in a very long period of time , we depart from the media. we want to focus on sales through those sources of information that used only adult smokers. "

Lucky Strike Cigarettes style

Style "Art Deco", a fashionable in the late 20 - ies, and passed through the century with slight changes came to us on the packaging Lucky Strike Cigarettes.

Now, this tutu is perceived quite harmoniously and concisely. It hardly comes to mind whom to link together the gentle style and the design. Throughout the history of the last century, changing packaging mimicred and became "his" and in times of minimalism, and in times of "karsonstva". These cigarettes as a smoking since 1917, and the smoke still risking fighters with their light. Author Raymond Lowey - fashion designer and cult - podi and is not suspected, how long his project will be able to survive.

The book in the "cigarette format" threatens to sue

Concern British American Tobacco lawsuit threatens British design group Tank for the publication of the classics of world literature in the cigarette format. " Lawyers accuse BAT designers that witty compositions Hemingway, copies design packaging Lucky Strike Cigarettes.
The law firm Baker & McKenzie, which represents the interests of BAT, said that the "rectangular shape, white background, and the middle range is distinctive elements belonging Lucky Strike Cigarettes." Lawyers argued that the similarity of harming the reputation of BAT and Lucky Strike Cigarettes brand, as buyers may decide that the concern is directly related to the appearance of books with such design.

The idea to publish abbreviated works of Franz Kafka, Leo Tolstoy, Ernest Hemingway and several other classics in the package of cigarette pack emerged from designers Tank last summer. Apart from the external similarity, the content of the books were marked "curtailed" to fit the format of normal size package. Interesting decision and convenient format books (under the name TankBooks) fell in love many of the British. Release of the book was timed to the introduction of a ban on smoking in public places in Britain, they are sold and quickly became a popular Christmas gift for the holidays.

Co-founder and creative director of Tank Masood Golsorhi (Masoud Golsorkhi) said: "I just beat the idea of books with a" cigarette "design for some time. And when we heard about a ban on smoking in public places, I decided that either now or - never. "I thought that the idea of a book the size of the stack, which you can take with you anywhere, will be interesting and new."

"Tobacco" books published in the series "Stories, breathtaking." Total Its six books: Joseph Conrad "Heart of Darkness", Franz Kafka "Making" and "In the correctional colony," Rudyard Kipling "The man who could be king" and "Rikscha ghost" Leo Tolstoy "The Death of Ivan Ilyich" and "Father Sergy," Robert Louis Stevenson "strange story of Dr. Jekyll and Mr Hyde", Ernest Hemingway "Snow Kilimanjaro" and "Invincible."

Successful hit: 90 years marksmanship

The most senior of the anniversary - the legendary "Lucky Strike Cigarettes" - turned 90 years old. For such a long period of time mark is not changed manufacturer and design. Strictly speaking, the name and history of tobacco brand "Lucky Strike Cigarettes" begins well before the issuance of the same cigarette. 135 1871 year, the brand was established in Richmond, Virginia, company RA Patterson (under the world-renowned name today issued pressed tobacco and tobacco for cigarettes stuffing). In 1905, this company has acquired American Tobacco Company (ATC). Name brand emerged from the public mood of the time. The spirit of American society in line with the end of the XIX century phrase "Lucky Strike Cigarettes", which translates as "the happy hit". Today, that period of time is called rapid enrichment and the great relocations, and its heroes - courageous people, still life left and fearlessly jet in the new world of "excellent". Vezuchih waited for a quick and real success, hardworking - success slow, but reliable, united all their courage to step into the unknown, relying only on yourself and good luck.

Release directly cigarettes "Lucky Strike Cigarettes" began in 1916. In 1917, the brand was accompanied by the slogan "It's Toasted" to tell a new method of production: tobacco obzharivalsya further processing, as opposed to common technology simply cutting and mixing varieties. Especially felicitous idea was toasting tobacco varieties Berley, karamelizatsii reaction that is occurring at high temperature in the leaves of the class, gave a particularly pleasant aroma of coffee and chocolate nuances. Later, marketing and technology tobacco companies realized that the success of the American model "bags" provides exactly tostirovanny Berley, part of the recipe. Cigarettes "Lucky Strike Cigarettes", according to advertising (in this case, honest), had a special taste and aroma. To be fair to acknowledge that in all that time has significant tobacco companies actively experimented with tobacco processing temperature regimes. In the same year, the package was introduced inscription "LSMFT" ( "Lucky Strike means fine tobacco").

"Lucky Strike Cigarettes" became a response to the issued in 1913, the company RJ Reynolds extremely brand "Camel" (in turn launched in response to the success of "Chesterfield" Liggett & Myers). Originally produced in a metal cigarette box, but as sales growth had to abandon it in favor of cartons, with a more cost-effective mass production. The world-famous brand emblem today with the red-and-black circle on a white background was invented later, in 1941, American designer Reymondom Loui. He repeated the figure at the back of the package - now tutu "Lucky Strike Cigarettes" looked equally from both sides. Other brands soon copied this visual finder.

Why not just invented in the ATS to move "Lucky Strike Cigarettes"! At the end of 1920 - x Company Looks to women. In historic first campaign (1927) to bring to a half of cigarettes excellent classic method used by mankind "living evidence" (testimonials), with the participation of popular Hollywood actresses and American singers. Naturally, it was the radio, posters and print advertisements, television until then, it was far. Nevertheless, the effect was overwhelming: in the short term brand ahead, overtaking "Camel" and reached its peak market share in the United States (38%). The development marks "Lucky Strike Cigarettes" always reminded of the evolution of American society: in 1929, mark "Lucky Strike Cigarettes" sponsored parade "Torches of Freedom" ( "freedom" RIA), which marching on Fifth Avenue in New York, women held high raised tutu hands cigarettes "Lucky Strike Cigarettes". Prior to that time of the women were "hidden" consumers "purely male" products. Green tutus that period became fashionable among women color. According to some data, in 1935 the number of starting smoking teenage girls has increased threefold in comparison with the year 1925. In addition to the stars and the "star" of fees from the "Lucky Strike Cigarettes" to thank for this surge in female smoking some kind. Played a role in the rapid take-off "Lucky Strike Cigarettes" and another questionable action ATS. The company conducted a survey of physicians across America (each "correct" the doctor answered the questions received as a gift 5 blocks "Lucky Strike Cigarettes") and documentary evidence collected 20679 from doctors that the "Lucky Strike Cigarettes" - useful to the health of cigarettes, no more and no less . By the way, for those allegations were, and the objective prerequisites. Independent study of 1938 36 species dominant in the market cigarettes showed that the "Lucky Strike Cigarettes" contain relatively little nicotine - 1.4 mg per cigarette (for comparison: "Chesterfield" containing 2.3 mg, "Marlboro" - 2.3 mg, "Camel" - 1.9 mg).

In maintaining the popularity of brands in 1935 ATS sponsored radio "Your Hit Parade" (in 1950 withdrew homonymous TV program). Weekly show significantly fuelled interest in the brand, especially since the compilation of popular hits on the radio called "Lucky Strike Extras". This is a 60 - minute Saturday show used provocative slogan with a game of words: "Reach for a Lucky instead of a sweet" ( "Better to be lucky than nice." Or another possible interpretation: "Take a cigarette, not konfetku"). Attempting to beat the usefulness of smoking to combat obesity resulted in protests confectioners - ads removed. However, in the face of the Great Depression began problem of obesity has lost relevance. The success of the hit parade led to the emergence of the programme "Your All-Time Hit Parade", broadcast on NBC in 1943 and sponsored by the same tobacco brand. It took another five years, and in 1948 was created a music program "Your Lucky Strike Cigarettes", or "The Don Ameche Show": 30 - minute radio rapidly become popular. Shares of the market in 1940 marks the American market leaders as follows: "Camel" - 24%, "Lucky Strike Cigarettes" - 23%, "Chesterfield" - 18%.

Among the events experienced brand and change - the Second World War. It was then that "Lucky Strike Cigarettes" first became known in Russia - these cigarettes smoked our allies, American soldiers. In 1942, the color on the package (dark green) to replace white. The company explained that the fact that necessary for the manufacture of green paint copper and chromium needs more military: "Lucky Strike Green has gone to war" ( "Green" Lucky Strike Cigarettes "went to war") - read the inscription on the promotional poster. After the return of American soldiers from the war was to be white tutu symbolize the new, peaceful time. There is another explanation restaylingu brand: many said that by using white packaging ATS reduced the production costs and further increased the interest of female audiences.

In early 1960 - ies in the brand sponsored telepostanovkah run advertising, also makes emphasis on women. In mid-1960 - x cigarettes have become available to the filter innovation accompanied by the slogan that only the "Lucky Strike Cigarettes" after equipping filter is not lost her unique taste.

Lucky Strike. More than anything

Smoking is aesthetically very nice. The ideal form of Lucky Strike Cigarettes paks, tightly peel smooth tubes clean, fresh smell of polygraph boxes of tobacco and fresh, in fact, cigarettes. Tutu very pleased and conveniently fall in the arm. I like heroes cycle of films, the characters zakurivayuschie advertising posters boltayuschie with each other, or simply reflecting.
But only aesthetically. It is unlikely that all of this has forced me to smoke in small age. Rather lured me to smoke class-Il, to which I would be a little bit similar. But if smokers Iren placed on the poster, it is unlikely that someone would be lit except me…

Lucky Strike Cigarettes advertising - always on the verge of such a task. Social responsibility, morality, laws, death, illness, then their children, but not a lot of benefit. Yes, and smoking itself - such a tragic thing, because sooner or later, every sane smoker wonders "must throw" and "but"?. Overall, advertising can not be said that the consumption of great joy and pleasure remarkable (as opposed, for example, to alcohol).
So, perhaps, this kind of advertising - one of the most conservative: half is devoted to advertising that these cigarettes are better than others, because pure tobacco, ugolnee filter, in the throat of them are not surprising, and you can lose weight. Another - how attractive men and women of all ages smoking in different situations. The more situations in which you can smoke this kind of cigarette brands, the better it is.

However, despite the object of this campaign I think in its own way a very ethical. Because says it is just that I like in all these Lucky Strike Cigarettes pack - they can do anything! And not necessarily for the smoke.

Lucky Strike Cigarettes on the Russian

Cigarettes brands Lucky Strike Cigarettes, one of the oldest brands in the world, appeared in 1871. To date, Lucky Strike tobacco products are sold in more than 90 countries around the world. Lucky Strike Cigarettes - one of the world's leading brands "British American Tobacco".

Lucky Strike Cigarettes appeared on the Russian market in 1997 and to date are presented in two versions, Lucky Strike Original Red and Lucky Strike Original Silver.