BAT leaves F1

Brazilian Grand Prix will be the last race not only for Schumacher, Cosworth and Michelin. SE Brazil will be the last race for the company and its VAT brands Lucky Strike Cigarettes and 555.

Already in the red circle next season, the last eight years assotsiirovavshiysya with BAR, and then - with Honda, will disappear from the "Great Circus". This decision was made largely in response to rampant ban on tobacco advertising on most routes Championship World. In honor of that sad event during his last Grand Prix race car team logos on Honda will be fitting occasion pretend to be exact - the caption: Last Blast (last exhaled), Bye Bye, Good Bye, Tchau Tchau and Racing Forever…

In Formula-1 Lucky Strike Cigarettes brand first appeared in the late 60 - x. True, at first "tabachniki participated only in the South African F1 Championship, only a few years later, along with Dave Charlton, coming in the World Championship. In 1997 VAT mediated by Craig Pollak bought Tyrrell team, which a year later renamed in British American Racing or BAR. The draft was not very good - scandalous reputation, a few podiums, internal strife, and that's it. Eventually, the VAT last year sold the remaining 55% stake in the company Honda team, and this season has been spent as a sponsor Front, and not the owner.

"We are very proud of the achievements of the team and we wish her every success in the future, but our time in the Formula-1 over. public opinion opposed to Formula-1 sponsirovalas tobacco companies. We have listened to their views and agreed. now and in a very long period of time , we depart from the media. we want to focus on sales through those sources of information that used only adult smokers. "

Lucky Strike Cigarettes style

Style "Art Deco", a fashionable in the late 20 - ies, and passed through the century with slight changes came to us on the packaging Lucky Strike Cigarettes.

Now, this tutu is perceived quite harmoniously and concisely. It hardly comes to mind whom to link together the gentle style and the design. Throughout the history of the last century, changing packaging mimicred and became "his" and in times of minimalism, and in times of "karsonstva". These cigarettes as a smoking since 1917, and the smoke still risking fighters with their light. Author Raymond Lowey - fashion designer and cult - podi and is not suspected, how long his project will be able to survive.

The book in the "cigarette format" threatens to sue

Concern British American Tobacco lawsuit threatens British design group Tank for the publication of the classics of world literature in the cigarette format. " Lawyers accuse BAT designers that witty compositions Hemingway, copies design packaging Lucky Strike Cigarettes.
The law firm Baker & McKenzie, which represents the interests of BAT, said that the "rectangular shape, white background, and the middle range is distinctive elements belonging Lucky Strike Cigarettes." Lawyers argued that the similarity of harming the reputation of BAT and Lucky Strike Cigarettes brand, as buyers may decide that the concern is directly related to the appearance of books with such design.

The idea to publish abbreviated works of Franz Kafka, Leo Tolstoy, Ernest Hemingway and several other classics in the package of cigarette pack emerged from designers Tank last summer. Apart from the external similarity, the content of the books were marked "curtailed" to fit the format of normal size package. Interesting decision and convenient format books (under the name TankBooks) fell in love many of the British. Release of the book was timed to the introduction of a ban on smoking in public places in Britain, they are sold and quickly became a popular Christmas gift for the holidays.

Co-founder and creative director of Tank Masood Golsorhi (Masoud Golsorkhi) said: "I just beat the idea of books with a" cigarette "design for some time. And when we heard about a ban on smoking in public places, I decided that either now or - never. "I thought that the idea of a book the size of the stack, which you can take with you anywhere, will be interesting and new."

"Tobacco" books published in the series "Stories, breathtaking." Total Its six books: Joseph Conrad "Heart of Darkness", Franz Kafka "Making" and "In the correctional colony," Rudyard Kipling "The man who could be king" and "Rikscha ghost" Leo Tolstoy "The Death of Ivan Ilyich" and "Father Sergy," Robert Louis Stevenson "strange story of Dr. Jekyll and Mr Hyde", Ernest Hemingway "Snow Kilimanjaro" and "Invincible."

Successful hit: 90 years marksmanship

The most senior of the anniversary - the legendary "Lucky Strike Cigarettes" - turned 90 years old. For such a long period of time mark is not changed manufacturer and design. Strictly speaking, the name and history of tobacco brand "Lucky Strike Cigarettes" begins well before the issuance of the same cigarette. 135 1871 year, the brand was established in Richmond, Virginia, company RA Patterson (under the world-renowned name today issued pressed tobacco and tobacco for cigarettes stuffing). In 1905, this company has acquired American Tobacco Company (ATC). Name brand emerged from the public mood of the time. The spirit of American society in line with the end of the XIX century phrase "Lucky Strike Cigarettes", which translates as "the happy hit". Today, that period of time is called rapid enrichment and the great relocations, and its heroes - courageous people, still life left and fearlessly jet in the new world of "excellent". Vezuchih waited for a quick and real success, hardworking - success slow, but reliable, united all their courage to step into the unknown, relying only on yourself and good luck.

Release directly cigarettes "Lucky Strike Cigarettes" began in 1916. In 1917, the brand was accompanied by the slogan "It's Toasted" to tell a new method of production: tobacco obzharivalsya further processing, as opposed to common technology simply cutting and mixing varieties. Especially felicitous idea was toasting tobacco varieties Berley, karamelizatsii reaction that is occurring at high temperature in the leaves of the class, gave a particularly pleasant aroma of coffee and chocolate nuances. Later, marketing and technology tobacco companies realized that the success of the American model "bags" provides exactly tostirovanny Berley, part of the recipe. Cigarettes "Lucky Strike Cigarettes", according to advertising (in this case, honest), had a special taste and aroma. To be fair to acknowledge that in all that time has significant tobacco companies actively experimented with tobacco processing temperature regimes. In the same year, the package was introduced inscription "LSMFT" ( "Lucky Strike means fine tobacco").

"Lucky Strike Cigarettes" became a response to the issued in 1913, the company RJ Reynolds extremely brand "Camel" (in turn launched in response to the success of "Chesterfield" Liggett & Myers). Originally produced in a metal cigarette box, but as sales growth had to abandon it in favor of cartons, with a more cost-effective mass production. The world-famous brand emblem today with the red-and-black circle on a white background was invented later, in 1941, American designer Reymondom Loui. He repeated the figure at the back of the package - now tutu "Lucky Strike Cigarettes" looked equally from both sides. Other brands soon copied this visual finder.

Why not just invented in the ATS to move "Lucky Strike Cigarettes"! At the end of 1920 - x Company Looks to women. In historic first campaign (1927) to bring to a half of cigarettes excellent classic method used by mankind "living evidence" (testimonials), with the participation of popular Hollywood actresses and American singers. Naturally, it was the radio, posters and print advertisements, television until then, it was far. Nevertheless, the effect was overwhelming: in the short term brand ahead, overtaking "Camel" and reached its peak market share in the United States (38%). The development marks "Lucky Strike Cigarettes" always reminded of the evolution of American society: in 1929, mark "Lucky Strike Cigarettes" sponsored parade "Torches of Freedom" ( "freedom" RIA), which marching on Fifth Avenue in New York, women held high raised tutu hands cigarettes "Lucky Strike Cigarettes". Prior to that time of the women were "hidden" consumers "purely male" products. Green tutus that period became fashionable among women color. According to some data, in 1935 the number of starting smoking teenage girls has increased threefold in comparison with the year 1925. In addition to the stars and the "star" of fees from the "Lucky Strike Cigarettes" to thank for this surge in female smoking some kind. Played a role in the rapid take-off "Lucky Strike Cigarettes" and another questionable action ATS. The company conducted a survey of physicians across America (each "correct" the doctor answered the questions received as a gift 5 blocks "Lucky Strike Cigarettes") and documentary evidence collected 20679 from doctors that the "Lucky Strike Cigarettes" - useful to the health of cigarettes, no more and no less . By the way, for those allegations were, and the objective prerequisites. Independent study of 1938 36 species dominant in the market cigarettes showed that the "Lucky Strike Cigarettes" contain relatively little nicotine - 1.4 mg per cigarette (for comparison: "Chesterfield" containing 2.3 mg, "Marlboro" - 2.3 mg, "Camel" - 1.9 mg).

In maintaining the popularity of brands in 1935 ATS sponsored radio "Your Hit Parade" (in 1950 withdrew homonymous TV program). Weekly show significantly fuelled interest in the brand, especially since the compilation of popular hits on the radio called "Lucky Strike Extras". This is a 60 - minute Saturday show used provocative slogan with a game of words: "Reach for a Lucky instead of a sweet" ( "Better to be lucky than nice." Or another possible interpretation: "Take a cigarette, not konfetku"). Attempting to beat the usefulness of smoking to combat obesity resulted in protests confectioners - ads removed. However, in the face of the Great Depression began problem of obesity has lost relevance. The success of the hit parade led to the emergence of the programme "Your All-Time Hit Parade", broadcast on NBC in 1943 and sponsored by the same tobacco brand. It took another five years, and in 1948 was created a music program "Your Lucky Strike Cigarettes", or "The Don Ameche Show": 30 - minute radio rapidly become popular. Shares of the market in 1940 marks the American market leaders as follows: "Camel" - 24%, "Lucky Strike Cigarettes" - 23%, "Chesterfield" - 18%.

Among the events experienced brand and change - the Second World War. It was then that "Lucky Strike Cigarettes" first became known in Russia - these cigarettes smoked our allies, American soldiers. In 1942, the color on the package (dark green) to replace white. The company explained that the fact that necessary for the manufacture of green paint copper and chromium needs more military: "Lucky Strike Green has gone to war" ( "Green" Lucky Strike Cigarettes "went to war") - read the inscription on the promotional poster. After the return of American soldiers from the war was to be white tutu symbolize the new, peaceful time. There is another explanation restaylingu brand: many said that by using white packaging ATS reduced the production costs and further increased the interest of female audiences.

In early 1960 - ies in the brand sponsored telepostanovkah run advertising, also makes emphasis on women. In mid-1960 - x cigarettes have become available to the filter innovation accompanied by the slogan that only the "Lucky Strike Cigarettes" after equipping filter is not lost her unique taste.

Lucky Strike. More than anything

Smoking is aesthetically very nice. The ideal form of Lucky Strike Cigarettes paks, tightly peel smooth tubes clean, fresh smell of polygraph boxes of tobacco and fresh, in fact, cigarettes. Tutu very pleased and conveniently fall in the arm. I like heroes cycle of films, the characters zakurivayuschie advertising posters boltayuschie with each other, or simply reflecting.
But only aesthetically. It is unlikely that all of this has forced me to smoke in small age. Rather lured me to smoke class-Il, to which I would be a little bit similar. But if smokers Iren placed on the poster, it is unlikely that someone would be lit except me…

Lucky Strike Cigarettes advertising - always on the verge of such a task. Social responsibility, morality, laws, death, illness, then their children, but not a lot of benefit. Yes, and smoking itself - such a tragic thing, because sooner or later, every sane smoker wonders "must throw" and "but"?. Overall, advertising can not be said that the consumption of great joy and pleasure remarkable (as opposed, for example, to alcohol).
So, perhaps, this kind of advertising - one of the most conservative: half is devoted to advertising that these cigarettes are better than others, because pure tobacco, ugolnee filter, in the throat of them are not surprising, and you can lose weight. Another - how attractive men and women of all ages smoking in different situations. The more situations in which you can smoke this kind of cigarette brands, the better it is.

However, despite the object of this campaign I think in its own way a very ethical. Because says it is just that I like in all these Lucky Strike Cigarettes pack - they can do anything! And not necessarily for the smoke.

Lucky Strike Cigarettes on the Russian

Cigarettes brands Lucky Strike Cigarettes, one of the oldest brands in the world, appeared in 1871. To date, Lucky Strike tobacco products are sold in more than 90 countries around the world. Lucky Strike Cigarettes - one of the world's leading brands "British American Tobacco".

Lucky Strike Cigarettes appeared on the Russian market in 1997 and to date are presented in two versions, Lucky Strike Original Red and Lucky Strike Original Silver.


1943 Lucky Strike Cigarettes Ad - JOHN STEWART CURRY Artwork

1934 Lucky Strike Cigarettes Cream Of Crop Ad

THE HEIGHT OF GOOD TASTE Only the Center leaves - these are the Mildest Leaves. The Cream of the Crop.

Sex smoking Lucky Strike Cigarettes

How cannot smoke.


The 1985 "Light My Lucky" campaign was the third unsuccessful attempt by The American Tobacco Company to add a filter tipped line extension to their old standard, Lucky Strike Cigarettes. Sales of non-filtered Luckies had been on the decline since the 1950's. In terms of corporate strategy, perhaps the most interesting attempt was the 1982 "Lucky Strikes Again" campaign that was headed up by Thomas C. Hays, a 47 year old non-smoker. Hays had between 50 and 100 million dollars to promote a low tar filter tip version of Lucky Strike Cigarettes. He felt that the best way to do this was to emphasize the fun of the cigarette. A dart-throwing tournament and roving vans with women passing out free packs in bowling alleys, bars, and restaurants went nowhere. It should be noted that Thomas Hays wasn't a tobaccoman. He had been an executive with Jergens Lotion before joining ATCo. To be fair, there were plenty of cigarette test markets that were run by tobaccomen that also failed. Nevertheless, The American Tobacco Company went out of business in 1994.

1942 Lucky Strike Means Fine Tobacco Ad

Lucky Strike Means Fine Tobacco

1942 Lucky Strike Ad - GEORGES SCHREIBER Artwork

IN A LUCKY STRIKE CIGARETTES, IT’S THE TOBACCO THAT COUNTS With men who know tobacco best—it’s Luckies 2 to 1

1944 Lucky Strike Cigarettes Fine Tobacco Ad

“FINE TOBACCO – I’ll smoke it later in LUCKIES” So round – so firm – so fully packed - so free and easy on the draw

1953 Lucky Strike Cigarettes Grading Leaf J Koch art Ad

BETTER TASTE BEGINS ON THE FARM Yes, better taste begins with fine tobacco and LUCKIES TASTE BETTER! Yes, better than anyone, can appreciate the fact that better taste in all things grown begins on the farm. Luckies better taste begins with the fine, light, mild tobacco for which they are famous. L.S./M.F.T. — Lucky Strike Cigarettes means fine tobacco. Yes, Luckies taste better because they’re made of the tobacco and they’re made better. So, Be Happy—Go Lucky! Cleaner….Fresher….Smoother!


BAT strikes it lucky once more

It was not so long ago that British American Tobacco was considered to be among the least fashionable stocks in the FTSE 100. Its history includes a foray into the insurance business and owning Saks Fifth Avenue.

But having shed its surplus businesses and turned its focus back to its tobacco roots, the maker of Lucky Strike Cigarettes among others has in recent years transformed itself into a City darling - a status likely to be confirmed when it posts annual results on Thursday.

The stock has tripled in value during the past five years. Paul Adam, the chief executive, has beaten the company's goal for high single-digit growth in earnings per share every year since he took over in 2004.

This week, he is expected to do it again.

The consensus among analysts is that sales will climb 1.2 per cent to £9.87bn and earnings before interest, tax and exceptional items will increase by 7 per cent to £3bn. Earnings per share growth is expected to be about 9 per cent.

Like its competitors, BAT has seen cigarette sales in the US, parts of Europe and other mature markets fall amid increasing health concerns, smoking bans, higher taxes and advertising restrictions.

Yet the world's second-biggest tobacco company has sustained growth by focusing on raising profit margins in western Europe and increasing sales in emerging markets where populations and the popularity of smoking are still climbing.

Sales in emerging markets account for half of group revenues and profits. Their importance to BAT's growth strategy was highlighted last week when it snapped up Tekel Cigarette, Turkey's state-owned cigarette maker. for $1.72bn (£874m).

Tekel was BAT's first significant acquisition in almost five years. The transaction could strengthen the company's foothold in the world's eighth largest tobacco market, lifting its share of the Turkish market from 7 per cent to 36 per cent.

BAT's own Turkish business has been loss-making since it entered the market in 2002.

Mr Adams also said that he would be interested in the monopoly businesses operating in Egypt and Algeria if they ever came on to the market.

But for all the praise that has been lavished on BAT's wide geographical reach, analysts say they are putting most of their faith in BAT's ability to cut costs. The group has saved £729m in the four years to 2006 by closing factories and cutting production capacities in countries where fewer people are smoking. The company is widely expected to unveil a second round of cost cuts on Thursday.

BAT hopes to strike lucky in Turkey bid

All eyes will be on the box this lunchtime as Turkey auctions off its state-owned tobacco firm Tekel Cigarette, with bids starting at more than $1bn (£513m) live on television.

Four sealed bids were received on Monday and reports claim they ranged between $1bn and $1.5bn. But the final round of bidding is to be shown live on TV to avoid any claims of corruption.

BAT, the London-based maker of Lucky Strike Cigarettes and 555, is bidding, as are British private-equity group Cinven, Turkish conglomerate Dorgan and a Turkish building company backed by Morgan Stanley private equity.

Turkey is seen as a key country for tobacco manufacturers because the rapid growth of Philip Morris, with 43% of the market, indicates smokers are switching from domestic brands to international ones like Marlboro.

BAT sets agenda for growth in cigarette world

LONDON: British American Tobacco, the No. 2 cigarette company after Altria, is setting the agenda for growth in the cigarette world with modest acquisitions and deep cost cuts as the era of big tobacco deals comes to a close.

The maker of Kent, Dunhill and Lucky Strike cigarettes has announced two midsize deals in the past seven days and a five-year cost-cutting program.

The four biggest tobacco groups now control four-fifths of the global cigarette market excluding China, and any further consolidation among them looks distinctly unlikely for antitrust reasons, analysts say.

The top four - Altria, BAT, Japan Tobacco and Imperial Tobacco - will now look to internal growth, state privatizations and smaller deals in emerging markets to increase volumes, while lifting earnings through cost cuts and share buybacks.

"There are not the transformational deals out there - big transformation deals are gone," Paul Adams, chief executive of BAT, said Thursday. He added that his company could reach its financial goals through organic, or internally driven, growth.

Over the past 10 months, the fifth- and sixth-largest companies, Gallaher of Britain and the French-Spanish maker Altadis, were taken over by Japan Tobacco and Imperial Tobacco, respectively, in a last flurry of big deals.

BAT has had its share of transformational deals, taking over Rothmans in 1999. It then merged its U.S. arm with R.J. Reynolds to create Reynolds American in 2004, in which BAT has a 42 percent stake, to cut its exposure to U.S. litigation.

Analysts say the big four now are focused on state monopolies in Egypt and Algeria, if or when they come up for sale. Attention will also focus on Altria, which plans to spin off its business outside the United States, Philip Morris International, on March 28.

PMI will remain the largest cigarette company; it made 850 billion cigarettes in 2007. It will be a major player in Western Europe, with the top position in such large markets as France, Germany, Spain and Italy. The company has already indicated that it plans a share buyback program of $13 billion over two years and a dividend payout ratio of 65 percent of available earnings.

BAT started a £750 million, or $1.5 billion, share buyback in 2007, and it also plans to pay out 65 percent of earnings as dividends this year, reflecting the lack of big acquisition opportunities worldwide. The group temporarily scaled back its buyback program for 2008 to £400 million after its two latest acquisitions.

BAT agreed last Friday to pay $1.72 billion for Turkey's state-owned cigarette maker, Tekel. On Thursday, BAT agreed to buy the cigarette business of the privately owned Skandinavisk Tobakskompagni of Denmark in a deal worth £2 billion, giving BAT control of 60 percent of all cigarettes smoked in Scandinavia.

The two deals will added 32 billion and 30 billion annual cigarette sales, respectively, to BAT's 2007 sales of 684 billion and edge it closer to PMI. But more importantly, both will enhance earnings immediately, will lead to £90 million in cost savings and were struck at what Adams called reasonable prices.

BAT paid 11.4 times historic annual earnings for Tekel and 11.2 times for its Scandinavian deal, well below the 14.2 multiple Imperial paid for Altadis, the maker of Gauloises, in January, and the 13 multiple Japan Tobacco paid deal for Gallaher, which makes Benson & Hedges, in April.

BAT has cut its cost base by just over £1 billion in the five years through 2007 and plans to cut £800 million in the five years to 2012 as it seeks greater efficiencies at its 47 factories and among its 54,000 employees worldwide.

BAT reported a 12.3 percent increase in net profit last year as revenue rose 3 percent to £10.02 billion.

BAT among the final bidders for Turkey's Tekel

British American Tobacco, the owner of Dunhill and Lucky Strike cigarettes, is among four groups that have submitted final bids for Tekel Cigarette, the state-owned Turkish cigarette group.

An auction for the group, which analysts value at $1bn-$1.5bn (£513m-£769m), could be held by the end of the week.

The other final bidders are one consortium that includes Turkish conglomerate Dogan Holding; another consortium including the Turkish construction group Lima Insaat; and the private equity firm Cinven, which is bidding in a consortium under the name of Strand Investment.

The auction will be shown on Turkish television and is also expected to be recorded by international channels such as CNN to avoid allegations of corruption.

The government opened the sale of Tekel late last year. This is the third time the Turkish government has tried to sell the cigarette maker. Previous attempts have failed because the government did not get the price it wanted or it did not get sufficient bids.

The Turkish cigarette market is dominated by Philip Morris, which has a 40 per cent share. Tekel, whose market share has been declining, has about 29 per cent and Japan Tobacco International about 14 per cent.

BAT, the world's second-biggest tobacco group, has a share of almost 7 per cent and believes that further investment in Turkey makes strategic sense as cigarette sales remain stable in the country.

However, the Turkish government has plans to impose a ban on smoking in all public places within the next 18 months, including on public transport and in sports stadiums.

Turkey is the eighthlargest tobacco market in the world.

A strong global presence has helped BAT sustain healthy profits.

Last year, BAT increased prices in many countries, including Brazil and Vietnam, and saw increased demand for its higher-priced brands, including Kent and Dunhill, in emerging markets such as Russia.


Lucky Strike Cigarettes in the Media

A Lucky Strike box can be seen in the opening credits of the Cowboy Bebop movie.

In the early 1960s, Lucky Strike's television commercials featured the slogan "Lucky Strike separates the men from the boys...but not from the girls" set to music. When Luckies with filters were introduced in the mid-1960s, print and TV ads featured the singing slogan "Show me a filter cigarette that delivers the taste, and I'll eat my hat!" Print ads showed smokers wearing hats from which a "bite" was supposedly taken, whereas TV commercials broke away from the smoker who issued that challenge, then came back to show the same smoker wearing a hat with a "bite" out of it.

The Lucky Strike logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon, Shell, AT&T and Coca Cola. The logo later became a prominent fixture in Pop-era artist Ray Johnson's collages.

Lucky Strike Cigarettes was the sponsor of Jack Benny's radio and television programs in the 1940s and 1950s on CBS. Among its popular advertising slogans on the show, as read by announcer Don Wilson, were "LSMFT: Lucky Strike means fine tobacco!" and "Be happy go lucky, be happy, smoke Lucky Strike!" Lucky Strike Cigarettes was also the major sponsor of the BAR Honda team (partly owned by British American Tobacco current owners of the brand) as well as Honda Racing F1 during their maiden year in Formula One before BAT decided to pull out of F1 altogether in the face of increasing anti-tobacco advertising legislation.

The cigarette brand is referenced in many modern games, anime, songs, books and film. Lucky Strike Cigarettes is patronized in the anime Cowboy Bebop, where character Faye Valentine is often seen with one in her mouth. In Eureka Seven, Stoner is seen smoking a pack similar to Lucky Strike Cigarettes in episode 14. The logo also makes prominent background appearances in that show. In the Tom Waits song "Kentucky Avenue", the first-person speaker references his or her "half pack of Lucky Strikes". Lucky Strikes Cigarettes were the cigarette of choice of Rep. Detective Steele in the Blade Runner video game, as well as in the stealth-based video games Metal Gear and Metal Gear 2: Solid Snake; Solid Snake's favorite brand of cigarettes are Luckies. In the manga GTO, Professor Onizuka is seen smoking Lucky Strikes. Lucky Strikes can be seen sitting on a piano in a couple scenes in Ralph Bakshi's 1981 animated film American Pop

The fictional character Mike Hammer, as written by Mickey Spillane, smoked Lucky Strike through all of the Hammer novels. Lucky Strike Cigarettes were also featured in the Stephen King movie "Misery" where Paul Sheldon (as played by James Caan) would smoke one cigarette after writing a novel. They are widely smoked in the 2002 miniseries Band of Brothers and are mentioned in George Orwell's account of the Spanish Civil War, Homage to Catalonia.

One of the most famous TV smokers of the brand was Detective Sonny Crockett (Don Johnson) from hit 80's TV cop show Miami Vice. Throughout the show until the 3rd season, when increasing health consciousness on the part of the American public made smoking less than popular, Crockett heavily smoked unfiltered Luckies. A packet featured prominently in the story 'Calderone's Demise' when Crockett dropped his packet and it was handed back to him.

In the 1994 prison-drama The Shawshank Redemption, Lucky Strikes Cigarettes are used as prison-currency by Ellis Boyd "Red" Redding, to grease the wheels of the intra-prison contraband market.

In 2007 the Lucky Strike brand was featured as a subplot in the first episode of Mad Men, an American television drama about New York Madison Avenue advertising executives set in the early 1960s. An advertising executive struggles to come up with a new advertising campaign under the new stringent United States Federal Trade Commission (FTC) regulations about cigarette companies making health and safety claims about their tobacco products. He eventually comes up with the catch slogan "It's Toasted", the same slogan that was conceived in real life by Lucky Strike Cigarettes in 1917 but for purposes of dramatic license it is depicted as being created in 1960 to deflect consumer concerns about health issues.

History of Lucky Strike Cigarettes

The brand was introduced by R.A. Patterson of Richmond, Virginia, in 1871 as a cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike Cigarettes would later prove to be its answer to R.J. Reynolds' Camel.

In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried. Because of this different manufacturing process, Lucky Strike Cigarettes are said to have a unique and distinctive flavor. The message "L.S.M.F.T." ("Lucky Strike means fine tobacco") was introduced on the package in the same year.

In 1935, ATC began to sponsor Your Hit Parade, featuring North Carolina tobacco auctioneer Speed Riggs. The weekly radio show's countdown catapulted the brand's success and would remain popular for 25 years. The shows capitalized on the tobacco auction theme and each ended with the signature phrase "Sold, American".

The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Cigarettes Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women smokers who had become an important consumer of tobacco products. The war effort became a convenient way to make the product more marketable while appearing as patriotic at the same time.

In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 that they were available all over the United States.

In late 2006 both the Full Flavored and Light filtered varieties of Lucky Strike Cigarettes were discontinued in North America. However, Lucky Strike Cigarettes will continue to have marketing and distribution support in territories controlled by British American Tobacco as a global drive brand. In addition, R.J. Reynolds continues to market the original, non-filter Lucky Strikes Cigarettes in the United States.

1980-th Lucky Strike

The ad from 1980 again seems innocuous. It sports a young woman wearing a lumberjack type check jacket. On her sweatshirt or jersey one can determine a face, most likely that of an overweight, middle-aged, male. He is looking downwards toward the young womans stomach and genital area. The caption is 'Light my Lucky'. Take into account that there would seem to be 'lettering' on the right cuff of her jacket and again directly underneath the cuff and the caption appears to be a double entendre. These are not very distinct on this reduced illustration and are more likely to be evident on the original ad. Note also the texturing of the rocks at the bottom of the ad alongside the cigarette pack. The allow plenty of scope to construction of the letters S and X once such a topic 'enters ones mind' .

Striking it lucky?

In the same magazine as the Salem and Camel ads discussed above was this ad for Lucky Strike Cigarettes. It is seemingly yet another innocuous ad, simply depicting an everyday scene in a bar. However, note that the individuals displayed are anonymous. In fact, so far as the ad is concerned, as individuals, they are completely unimportant. The woman is apparently simply a sex object for the equally anonymous, smoking, male. Any viewer, male or female could identify with the predatory male or the seductive female. The shape of her left breast is also mimicked by her thrust forward left knee. A 'nice pair' as Gear, Maxim or any other lads magazine would comment. There are also features in the ad that would indicate that the male smoker has apparently just 'struck lucky'. Look at the smoke curling up from his cigarette (see the enlarged section of the ad below). The lower section is quite clearly formed into the shape of a young woman wearing a short skirt. Above this figure there is a 'ball' of smoke and embedded in the ball' are criss-cross shapes that can be interpreted as various sized letters, superimposed upon one another. The most obvious 'letters' are SEX. The overall message of this ad, although oblique and indirect, is clearly intended to indicate to young males that sexual conquest is likely if they smoke Lucky Strike Cigarettes. This message is simply reinforcement of a message that runs across a whole series of Lucky Strike Cigarettes ads. Another Lucky Strike Cigarettes ad can be found on the Gatwick Trilogy page. If one analyses ads such as this, noting the individual elements and features, rather than simply 'taking in' the ad as a whole, there are other semi-subliminal features that can generally be noted. Each feature is calculated to enhance the likelihood that viewers will internalize the key elements of the intended message (or messages). In this case one can also note that to the rear of the young mans left knee, embedded on his jeans, is a 'face' with a large gaping mouth and two beady eyes. The nose is only hinted ad but it is just above the mouth, where a moustache would normally be. This can be taken as a reminder that smoking is an oral activity. Reminders of orality are also common in Marlboro ads. A perceptive viewer might also discern another criss-cross patchwork of 'lettering' above the mouth. The combination of these elements constitute a salutary, if semi-subliminal, reminder that smoking and sex are activities calculated to relieve anxiety and manage moods. And, despite the brand related caption, An American Original, there is nothing original about such an association. Freud and other psychoanalytically inclined researchers noted this many years ago. Their application has always provided advertisers with levers to exploit the fallibility's and weaknesses of potential and actual customers. Their use in semi-subliminal advertising indicates that theories and techniques developed by psychologists and others will now be applied regardless of whether their application it is ethical or note. The ad discussed above seems to be one of a long line of Lucky Strike Cigarettes ads that have incorporated semi-subliminal elements. Illustrated here are two ads shown in Stephen Bayley's book The Lucky Strike Cigarettes Packet by Raymond Loewy. One dates back to 1926, the other is more recent and is dated at 1980. The 1926 ad seems to be pretty innocuous, as is the case with most of these ads. But one simply needs to look more carefully at the different elements of the pattern around the cigarette packet to see that quite a large portion of it is composed of letters. To the top left of the packet is a clear S to the mid right is a clear E. To the bottom left of the pack is an apparent collage of letters. On this reproduction it is not possible to detect a clear X but it seems, nevertheless, that this ad was trying to produce an association between sex and Lucky Strike Cigarettes.

Lucky Strikes Cigarettes

1997 'Lucky Lips' pin-up packs. George Washington Hill was president of The American Tobacco Company from 1925 until his death in 1946. The 1940's most successful advertising slogan, "Lucky Strike Cigarettes Green Has Gone to War!," was conceived by Mr. Hill while duck hunting on Monkey Island, North Carolina. Several days earlier Richard Boylan, head of purchasing for ATCo, had informed Hill that there was only a three months' supply of green ink available for printing Lucky Strike Cigarettes labels. Chromium, an element which is essential to solid green ink, was a war material in short supply. Boylan told Hill "Just like the soldiers, green ink has gone to war." George Washington Hill knew that the green Lucky Strike Cigarettes package didn't appeal to women, but he needed a reason to change colors. When Hill found out that there was a shortage of merchant ships able to carry war supplies to England and Russia, and that older wood hulled ships were being pressed into service, he had his reason. Copper paint was used to protect the wooden hulls from marine worm damage, and Hill had just learned that copper was an ingredient in the ink needed for the gold bands on the Lucky Strike Cigarettes label. Eureka! George Hill's new "Lucky Strike Cigarettes Green Has Gone to War!" advertising campaign touted the fact that enough bronze (copper and tin alloy) was saved each year to meet the requirements for 400 light tanks, those "speedy battering-rams of destruction!" Lord & Thomas, the Chicago advertising agency that promoted Lucky Strike Cigarettes, received a lot of hate mail because of the patriotic slogan. Critics felt patriotism was being exploited, but Lucky Strike Cigarettes sales did go up dramatically. The "Lucky Strike Cigarettes Green Has Gone to War!" campaign broke about the same time that


The beautiful woman who modeled for artist McClelland Barclay's glamorous Lucky Strike ad pictured below, wasn't Miss America. Atlantic City's famed beauty pageant wasn't held 1928 through 1932, but that didn't stop The American Tobacco Company from taking advantage of the popular contest. This striking advertisement was a "thank you" to American women for helping to make Lucky Strike Cigarettes the US's best selling cigarette in 1931. McClelland Barclay (1891-1943) was a popular illustrator whose paintings of handsome men and gorgeous chiffon-clothed women were often used as the covers of The Saturday Evening Post and The Country Gentleman magazines. This talented artist and naval officer died during World War Two when a Japanese torpedo sank the ship that he was aboard.

BE HAPPY...GO LUCKY (1996-2008)

The two beautiful sets of Lucky Strike Commemorative Cigarettes pictured below, were made in Holland. Manufactured by British American Tobacco, the striking 1996 Limited Edition set, and the 1997 'Lucky Lips' pin-ups, are handsome additions to any pack collection.