2009-03-22

Lucky Strike

Introduced in 1853, LUCKY STRIKE is rich in heritage and one of the worlds best-known brands. It was first manufactured cigarette. The modern pack design was designed by Raymond Loewy, creator of Campbells Soup label, Shell Oil logo and many other brand icons. Starting out as a chewing tobacco product, Lucky Strike eventually evolved into a filter-less cigarette.
The brand was introduced by R.A. Patterson of Richmond, Virginia in 1871 as a cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), Lucky Strike would later prove to be its answer to R.J. Reynolds' Camel, and the popularity of the cigarette began to grow.

In 1917, the brand started using the slogan "It's Toasted", meant to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried. Because of a different manufacturing process, Lucky Strike cigarettes have a unique and distinctive flavour. The message "L.S.M.F.T." ("Lucky Strike means fine tobacco") was introduced on the package in the same year.

While the signature pack for this brand of cigarettes was once dark green, the choice to change it to white came in the early 1940's. This brought about another slogan, which was "Lucky Strike Green has gone to war." The cigarette company made the claim that the change was necessary, due to lack of "copper", which was used to make the green color. It was said that the "copper" was needed for World War II. However, it would later be told, that the cigarette company was trying to appeal to more women by changing the color of the pack. Lucky Strike had been well aware of the fact that many woman did not smoke Lucky Strike and they made a strategic move to try and gain more female customers, and it worked very well for them. In addition, "copper" was not used to make the green in their original package. The cigarette company had successfully found a way to increase sales, while appearing patriotic at the same time, something many American’s loved and in return they purchased this brand of cigarettes more often.

The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. Many argue that the white package was introduced not to help the war effort but to lower costs and to increase the appeal of packaging among female smokers.
In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In 1996, filtered styles were launched in San Francisco, but it was not until 1999 were they available all over the United States. This cigarette is made with Turkish tobaccos.
The Lucky Strike logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon, Shell and Coca Cola. The logo later became a prominent fixture in Pop-era artist Ray Johnson's collages.
Luckies are considered to be one of the Worlds finest cigarettes and have a loyal and faithful following, they also are a topic of an urban legend that was that one of every 20 in a pack was actually a Marijuna joint, not true of course!
Lucky Strike Filters and Lights were discontinued in the US in late 2006. only the non filter ones are still available,Filter and Lights known as "Original Red" and "Original Silver" are being made in Europe and are available on the internet.
Lucky Strike Cigarettes were first introduced as a finished cigarette in 1916 by the American Tobacco Company. Lucky Strike's dark green pack was changed from green to white in 1942. In 1996, filtered Lucky Strike Cigarettes were launched, but it was not until 1999 that they were available all over the United States.
As of 2006, full flavored filtered, as well as light flavored filtered Lucky Strike cigarettes have been discontinued in the United States but you can find them from an online dealer for simple delivery. However, they are still marketed and sold in territories that are controlled by British American Tobacco. However, the original, non-filtered Lucky Strike cigarettes are still sold all over the world, including in the United States.

5 комментариев:

rachel комментирует...

These cigarettes were quite famous amongst the soldiers , they taste great and are quite smooth too. This cigarettes gives you a classy feel like a movie from 1950s.

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jessic комментирует...

The cigarette company made the claim that the change was necessary, due to lack of "copper", which was used to make the green color. It was said that the "copper" was needed for World War II.

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hitendudhatra комментирует...

This cigarette is made with Turkish tobaccos.
The Lucky Strike logo was created by famous industrial designer Raymond Loewy, who also created the logos for Exxon, Shell and Coca Cola.

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